Nanodegree Program

Google Ads

Become a Google Ads Expert

In this program, you’ll gain a 360 degree understanding of Google Ads as you run live campaigns with real budgets. Topics include: Search, Display, Video, App Advertising, and more.

Classes start in

  • Time
    Single 3-month term

    Study 10 hrs/week and complete in 3 mo.

  • Classroom Opens
    February 5, 2019
  • Prerequisites

    See prerequisites in detail

Become a Google Ads Expert

Why Take This Nanodegree Program?

Nearly 80 billion dollars was spent on Google Ads in 2016. This program offers the opportunity to master this critical skill by running real campaigns. As a graduate, you’ll be uniquely prepared to succeed at an agency, go freelance, or join a startup. You’ll also be ready to earn Google Ads Certification, as an extra layer of accomplishment.

Why Take This Nanodegree Program?

$79 billion
spent on advertising through Ads in 2016

360 Degree Knowledge of Google Ads

360 Degree Knowledge of Google Ads

While we primarily know Google Ads for search advertising, there is actually a lot more. Gain an in-depth understanding of all aspects of Google Ads, including Search, Display, Video, Shopping, and App advertising. Master the in-demand skills that will vault you into the digital marketing elite.

Live Campaigns

Live Campaigns

Experience the power of Google Ads by running real-life advertising campaigns, while getting feedback from experts in the field. The real-world experience you gain will set you up for success in any digital marketing role.

What You Will Learn

Download Syllabus

Become a Google Ads expert

Gain a detailed understanding of all aspects of Google Ads, including Search Advertising, Display and Video Advertising, Mobile App and Shopping ads, and more. Hone your skills by running real-life campaigns on the Google Ads platform.

Gain a detailed understanding of all aspects of Google Ads (incl. Search Advertising, Display, Video Advertising, Mobile App, Shopping ads, and more) and run real-life campaigns.

See fewer details

3 months to complete

  • Marketing Fundamentals

    Absorb an overview of Google Ads, and explore the framework you’ll use to plan your approach. Learn about “BFab”, your case study for this part of the program.

  • Ads Fundamentals

    Learn how to build campaigns. Understand different structures and ad types. Experiment with bidding strategies. Master optimization basics, and explore platform reports.

  • Search Advertising

    Run and optimize a search campaign after learning best practices around campaign structure, keyword bidding, ad extensions, and various targeting methods.

    Run a Search Campaign
  • Display Advertising

    Discover the ad servers behind the display network. Learn how they differ from the search network. Set up a display campaign using various ad types and targeting methods.

  • Mobile Advertising

    Investigate the critical role mobile plays in advertising. Launch mobile-centric and app campaigns.

  • Video Advertising

    Learn about video ad formats, video targeting, and YouTube Analytics, and then create and optimize a YouTube campaign.

  • E-Commerce Advertising

    Learn about the Google Merchant Center, then walk through the setup and optimization of a shopping campaign.

    Run a Display, Mobile, or Video Campaign
In this program, you’ll get a ton of practical knowledge. You’ll set up and execute real campaigns, spend real dollars, and get real data. Most courses leave aside the knowledge that comes from practicing what you’ve learned. Not Udacity. Practicing what you’ve learned is what makes you a hot commodity in the marketplace.
— Avinash Kaushik, Digital Marketing Advocate, Google

Learn with the best

Anke Audenaert
Anke Audenaert


Anke leads the Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded Jump-Time (now OpenX), and is on the marketing faculty at UCLA Anderson.

Gloria Yen
Gloria Yen


Gloria is the content developer for the Google Ads Nanodegree program. She has been an account strategist at Google, the Google Marketing Manager at a digital agency, and worked as a customer success manager at a tech startup.

Daniel Kob
Daniel Kob


Dan leads Business Operations at Udacity. He has an MBA from Stanford. He was previously an Entrepreneur-in-Residence at Bertelsmann, has worked at a mobile marketing tech startup, and has served clients in various agency roles.

Jaimee Arnobit
Jaimee Arnobit


Jaimee is a program specialist for the Digital Marketing Nanodegree Program. She has previously been an account executive and marketing analyst, managing online campaigns at a digital marketing agency. She is Google Ads certified.

Full Program
Google Ads Nanodegree Program
$999 USD


Experience world-class curriculum, run live campaigns, and submit unique projects.

  • Why should I enroll in this Ads program?

    Arguably the most important specialization in today’s digital marketing world is Google Ads. In this program, you’ll explore every facet of Google Ads as you gain full mastery of the platform. You’ll hone your skills by running real campaigns. You’ll gather data, analyze and report on your findings, and learn to optimize for future campaigns.

    With the skills you gain in this program, you’ll be uniquely positioned to excel at a digital marketing agency, manage Google Ads for a small firm, or even go independent as a freelance digital marketer. You’ll also be ready to successfully take the Google Ads Certification, should you wish to add this to your portfolio of accomplishments.

    In 2016, nearly $80 billion was spent on advertising through this Google platform. This number will continue to rise, as will demand for Digital Marketers with Google Ads expertise. This is an ideal program to master this very in-demand skill.

  • What kinds of topics will the program cover?
    Topics covered in the Google Ads Nanodegree program include: Marketing Fundamentals, Ads Fundamentals, Search, Display, Mobile, Video, and E-commerce Advertising. We will also cover each of the Ads networks, best practices for campaign management, and targeting options in full detail.
  • What are the benefits of a Nanodegree program?

    The Nanodegree program is designed to be a full-immersion learning experience. You'll take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You'll even receive small stipends that enable you to run actual paid campaigns on live platforms and receive detailed feedback on your projects from expert reviewers. This personalized review experience will inform your progress throughout the program. You'll also benefit from mentors who can provide on-demand guidance as you advance through the curriculum. and you’ll join a community where you can engage with peers and instructors in real time. When you graduate, you'll receive a valuable Nanodegree program credential, and you'll receive career support to help you transition into professional roles. It's the perfect choice for someone who wants a full Google Ads education, and whose goal is to pursue a full-time career in Paid Marketing/Ads after graduation.

    To read more about our Nanodegree programs, please refer to Udacity FAQ

  • Will we have the opportunity to test out what we are learning in real-world environments?

    Indeed! In the Nanodegree program, running live Google Ads campaigns and analyzing and optimizing results is a part of the learning experience, and you’ll benefit from the support of mentors and project reviewers as you advance through the program.

  • What jobs will this program prepare me for?
    Program graduates will be uniquely prepared to fill a wide variety of Search Engine Marketing (SEM) roles including, but not limited to: Google Ads Specialist, Google Ads PPC Specialist, Paid Marketing Specialist, SEM Coordinator, Account Strategist, and more.
  • I enrolled today, when will I have access to my program?
    If you enrolled in the Google Ads Nanodegree program, you’ll get access to the classroom as soon as the next terms begins. Terms open the second Monday of each month.
    Program Structure
  • Is this program online, in-person, or some combination of both?
    The program is online, and students interact with peers, mentors, coaches, and instructors in our virtual classrooms, in forums, and on Slack.
  • Due to the online nature of the Udacity Classroom, will I need to be available online at specific times for my Google Ads Nanodegree program?

    The Google Ads Nanodegree program content is available online globally 24/7 in your Udacity classroom. Program resources (such as forums, Slack community and in-classroom mentors) are also available online.

    Specific online live events will be announced in advance. They are optional and will also be made available to all students after they occur.

  • Do you offer the opportunity for students to pause their studies for this program?
    No. The fixed-term nature of the Google Ads Nanodegree program, and the need for maintaining a consistent and stable student body throughout, doesn’t allow for offering the option to pause your studies.
  • Is the Nanodegree program self-paced?

    The Google Ads Nanodegree program is a three-month program with fixed start and end dates. To succeed, you’ll need to keep pace with your peers, and graduate on time. Over the course of the three-month program, you have some flexibility to manage your time, but you should plan on maintaining a consistent work pace throughout.

  • How many hours a week should I expect to spend on my coursework, in order to succeed?

    We estimate that investing 10 hours/week will enable you to successfully complete the Nanodegree program on time.

  • Will I have access to the material even after the term ends?

    As a Nanodegree program student, you will retain access to the program materials for a period of time after graduation. Please note however, that students who leave the program—or who are removed from the program for failure to meet deadlines—prior to successfully graduating, will cease to have access.

  • What happens if I don't complete a Nanodegree program project on time?
    If you do not pass all the required Nanodegree program projects by the last day of your term, you will lose access to the program and content. You will also not be eligible for career services, events with hiring partners, or other career-related activities.
  • What are my options if I don't complete the Nanodegree program by the end of the term?
    If you do not complete the term by the term deadline, you will receive one free four-week extension, which will be automatically applied to your account. If you do not complete the term within the extension period, you will be removed from the program and will no longer be able to access course content. To resume access to the course, you would need to re-enroll in a new term and pay the associated enrollment fees again. Your progress will carry over, and you’ll be able to resume where you left off.
    Deadline Policy
  • What is the deadline policy for this Nanodegree program?

    When we use the term "deadline" with regards to Nanodegree program projects, we use it in one of two ways:

    • A final deadline for passing all projects
    • Ongoing suggested deadlines for individual projects

    It is very important to understand the distinctions between the two, as your progress in the program is measured against the deadlines we've established. Please see below for an explanation of what each usage means.

  • Is there a final deadline for passing all projects?
    Passing a project in this context means that a Udacity Reviewer has marked your project as "Meets Specifications." In order to graduate, you have to pass all projects by the last day of the term.If you do not pass all projects by the last day of the term, the following happens: you will not be eligible for career services, events with hiring partners, or other career related activities.
  • Ongoing suggested deadlines for individual projects

    The deadlines you see in your classroom are suggestions for when you should ideally pass each project. They are meant to help keep you on track so that you maintain an appropriate pace throughout the program, and graduate on time.

    Please note that you can submit your project as many times as you need to. There are no penalties if you miss these deadlines. However, you will be at risk of not passing all projects on time if you miss these deadlines, and fall behind, so it is a recommended best practice to try and meet each suggested deadline.

  • Can you explain how budgets work for the live Google Ads campaigns?
    As part of the Google Ads Nanodegree program, you will have the opportunity to build and run live campaigns as part of your project work. You will have the option to use Udacity’s Ads account, with an assigned target, at no additional cost. Or, you may choose to run these campaigns on your personal or company Ads account, at your own cost.
  • Is there a free trial period for this program?

    There is no free trial period for the Google Ads Nanodegree program. Students in the Nanodegree program do have a 7-day window from the day you receive access to the program to un-enroll and request a refund. You can cancel your Nanodegree program and obtain a full refund within that 7-day window by going to the Nanodegree Programs section of your Settings page.

Google Ads

Become a Google Ads Expert