Study 10 hrs/week and complete in 3 mo.
Nearly 80 billion dollars was spent on Google Ads in 2016. This program offers the opportunity to master this critical skill by running real campaigns. As a graduate, you’ll be uniquely prepared to succeed at an agency, go freelance, or join a startup. You’ll also be ready to earn Google Ads Certification, as an extra layer of accomplishment.
While we primarily know Google Ads for search advertising, there is actually a lot more. Gain an in-depth understanding of all aspects of Google Ads, including Search, Display, Video, Shopping, and App advertising. Master the in-demand skills that will vault you into the digital marketing elite.
Experience the power of Google Ads by running real-life advertising campaigns, while getting feedback from experts in the field. The real-world experience you gain will set you up for success in any digital marketing role.
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Absorb an overview of Google Ads, and explore the framework you’ll use to plan your approach. Learn about “BFab”, your case study for this part of the program.
Learn how to build campaigns. Understand different structures and ad types. Experiment with bidding strategies. Master optimization basics, and explore platform reports.
Run and optimize a search campaign after learning best practices around campaign structure, keyword bidding, ad extensions, and various targeting methods.Run a Search Campaign
Discover the ad servers behind the display network. Learn how they differ from the search network. Set up a display campaign using various ad types and targeting methods.
Investigate the critical role mobile plays in advertising. Launch mobile-centric and app campaigns.
Learn about video ad formats, video targeting, and YouTube Analytics, and then create and optimize a YouTube campaign.
Learn about the Google Merchant Center, then walk through the setup and optimization of a shopping campaign.Run a Display, Mobile, or Video Campaign
“In this program, you’ll get a ton of practical knowledge. You’ll set up and execute real campaigns, spend real dollars, and get real data. Most courses leave aside the knowledge that comes from practicing what you’ve learned. Not Udacity. Practicing what you’ve learned is what makes you a hot commodity in the marketplace.”— Avinash Kaushik, Digital Marketing Advocate, Google
Anke leads the Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded Jump-Time (now OpenX), and is on the marketing faculty at UCLA Anderson.
Gloria is the content developer for the Google Ads Nanodegree program. She has been an account strategist at Google, the Google Marketing Manager at a digital agency, and worked as a customer success manager at a tech startup.
Dan leads Business Operations at Udacity. He has an MBA from Stanford. He was previously an Entrepreneur-in-Residence at Bertelsmann, has worked at a mobile marketing tech startup, and has served clients in various agency roles.
Jaimee is a program specialist for the Digital Marketing Nanodegree Program. She has previously been an account executive and marketing analyst, managing online campaigns at a digital marketing agency. She is Google Ads certified.
Experience world-class curriculum, run live campaigns, and submit unique projects.
Arguably the most important specialization in today’s digital marketing world is Google Ads. In this program, you’ll explore every facet of Google Ads as you gain full mastery of the platform. You’ll hone your skills by running real campaigns. You’ll gather data, analyze and report on your findings, and learn to optimize for future campaigns.
With the skills you gain in this program, you’ll be uniquely positioned to excel at a digital marketing agency, manage Google Ads for a small firm, or even go independent as a freelance digital marketer. You’ll also be ready to successfully take the Google Ads Certification, should you wish to add this to your portfolio of accomplishments.
In 2016, nearly $80 billion was spent on advertising through this Google platform. This number will continue to rise, as will demand for Digital Marketers with Google Ads expertise. This is an ideal program to master this very in-demand skill.
The Nanodegree program is designed to be a full-immersion learning experience. You'll take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You'll even receive small stipends that enable you to run actual paid campaigns on live platforms and receive detailed feedback on your projects from expert reviewers. This personalized review experience will inform your progress throughout the program. You'll also benefit from mentors who can provide on-demand guidance as you advance through the curriculum. and you’ll join a community where you can engage with peers and instructors in real time. When you graduate, you'll receive a valuable Nanodegree program credential, and you'll receive career support to help you transition into professional roles. It's the perfect choice for someone who wants a full Google Ads education, and whose goal is to pursue a full-time career in Paid Marketing/Ads after graduation.
To read more about our Nanodegree programs, please refer to Udacity FAQ
Indeed! In the Nanodegree program, running live Google Ads campaigns and analyzing and optimizing results is a part of the learning experience, and you’ll benefit from the support of mentors and project reviewers as you advance through the program.
The Google Ads Nanodegree program content is available online globally 24/7 in your Udacity classroom. Program resources (such as forums, Slack community and in-classroom mentors) are also available online.
Specific online live events will be announced in advance. They are optional and will also be made available to all students after they occur.
The Google Ads Nanodegree program is a three-month program with fixed start and end dates. To succeed, you’ll need to keep pace with your peers, and graduate on time. Over the course of the three-month program, you have some flexibility to manage your time, but you should plan on maintaining a consistent work pace throughout.
We estimate that investing 10 hours/week will enable you to successfully complete the Nanodegree program on time.
As a Nanodegree program student, you will retain access to the program materials for a period of time after graduation. Please note however, that students who leave the program—or who are removed from the program for failure to meet deadlines—prior to successfully graduating, will cease to have access.
When we use the term "deadline" with regards to Nanodegree program projects, we use it in one of two ways:
It is very important to understand the distinctions between the two, as your progress in the program is measured against the deadlines we've established. Please see below for an explanation of what each usage means.
The deadlines you see in your classroom are suggestions for when you should ideally pass each project. They are meant to help keep you on track so that you maintain an appropriate pace throughout the program, and graduate on time.
Please note that you can submit your project as many times as you need to. There are no penalties if you miss these deadlines. However, you will be at risk of not passing all projects on time if you miss these deadlines, and fall behind, so it is a recommended best practice to try and meet each suggested deadline.
There is no free trial period for the Google Ads Nanodegree program. Students in the Nanodegree program do have a 7-day window from the day you receive access to the program to un-enroll and request a refund. You can cancel your Nanodegree program and obtain a full refund within that 7-day window by going to the Nanodegree Programs section of your Settings page.